This article was first published in the May 2016 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. You might not have heard of it, but in 2015 the third most trending search term on Google was "Agar.io". Only basketball player Lamar Odom and Charlie Hebdo had bigger leaps in relative popularity than the massive multiplayer online game, which was released last April by gaming network Miniclip. In Turkey, the game, in which players take control of a circular cell that consumes others, was even co-opted for political purposes: two smaller parties printed billboard ads depicting themselves as cells eating bigger parties. "Games can often mean hundred-million-dollar budgets," says Rob Small, founder and CEO of Miniclip, its publisher. "It's been fascinating to see how such a simplistic game can grow into such a successful product.&